The Role of Social Media Marketing in Crypto Start-ups

Luna Vision
4 min readFeb 19, 2023
Social Media Marketing in Crypto Start-ups

Social media platforms are a powerful tool for reaching new people and building a loyal following. It’s a cost-effective way to market your business and interact with customers in real-time. By using social media, new web3 businesses can establish a strong online presence and build a community around their brand in the industry.

Author: Mayra Candelaria

Start-ups can construct a positive image for their brand by cultivating robust relationships with members of online communities, which is why digital marketing is essential to the success of new businesses by providing frequent, affordable updates on the activities and occurrences of the company’s and helping organizations build crucial relationships with their potential customers. Social media platforms have demonstrated the ability to influence various factors, including brand awareness, streaming media, audience participation, lead creation, and marketing efforts. Compared to different corporations, start-ups with fewer finances and less influence may truly maximize the social media platforms and reap great benefits.

The importance of Social Media Strategy

To effectively leverage the power of social media platforms, startups must understand the nature of their business and their target market. By compiling data on customers such as age, gender, culture, hobbies, geography, income, and education, startups can tailor their content to their audience’s interests and preferences. It’s important to generate engaging and educational content that highlights the capabilities and configurations of the company’s products. To maintain a strong online presence, the content should be frequently updated with a continuous release process. However, monitoring user activity and responding to their queries and feedback is even more critical than generating content. Social media platforms like Facebook and Twitter can be used as virtual marketing campaigns to establish a business, gather helpful input, and improve customer relationships. By adopting a well-planned social media strategy, startups can bring in new customers, improve their brand awareness, and gain a competitive edge in the market.

Social media is also a powerful tool for start-ups involved in blockchain. It’s important to invest time and effort into social media marketing, even if you have a limited budget. You can utilize social media networks to advertise your brand at a low cost, making it a viable option for small businesses with limited resources. With the right strategies, dedication, and hard work, your start-up can achieve success in this rapidly expanding and innovative industry. So don’t underestimate the power of social media, as it can help you grow your business in the long run.

Recommendations for Starting a Successful web3 Business

Starting a successful web3 business is possible if you follow some key recommendations. First, focus on community participation, research and development, and metrics. You should also understand your target audience and their position in the market to be successful. Keeping up with market trends and being adaptable is crucial to stay competitive. It’s also important to have mental composure and attention to detail. Educate your target audience about blockchain since many people still need to learn about it and are hesitant to interact with it. To reach your target audience effectively, invest in marketing and communication strategies that are tailored to their needs. Remember that appealing to all customers in the market takes hard work and dedication, but by following these recommendations, your new web3 business can achieve success in this fast-paced and ever-changing industry. Figure 1 summarizes the key points you should take into account for a successful engagement with your audience.

Figure 1. Five Tips to success with Social Media Marketing
Figure 1. Five Tips to success with Social Media Marketing

About Mayra Candelaria

Mayra Candelaria is the executive assistant of Luna Vision’s CEO; while studying for a master’s degree in International Business Management, she decided to get involved in the blockchain ecosystem. Before that, she worked as a Commercial Analyst in the oil and gas industry sector for over 4 years and now she is putting her sales skillset to use at Luna Vision. Get connected to Mayra via LinkedIn.

About Luna Vision

Luna Vision is a blockchain marketing agency with its roots in the blockchain ecosystem. We offer data-focused marketing to blockchain startups. With a deep understanding of blockchain technology, we can best promote your products created and running within the blockchain ecosystem and “translate” to your customers — may they be already included in the ecosystem or still be new here.



Luna Vision

Luna Vision is a blockchain marketing agency with its roots in the blockchain ecosystem. We offer data-focused marketing to blockchain startups.